How to Take Your Email Marketing to the Next Level

It's a fact that most prospects don't purchase on their first interaction with your brand. Lead nurturing is essential to the ecosystem of your digital marketing because buying cycles are different across different industries, products and services. Email marketing has proven to be one of the most effective and cost-effective methods to nurture leads. If you want to create an effective program for marketing via email, it is essential that you utilize automated marketing to the fullest extent. Understanding and implementing email best practices can significantly elevate your email strategy and deliver a clear ROI for your business. If you're using Constant Contact and Hubspot for marketing via email and nurturing leads by email workflows could be an effective way of building contacts with leads, and then move them down the funnel. In order to convince customers to purchase from you, it's important to stay in their minds by engaging with your leads on a regular basis. When you segment your list, it is possible to tailor your messages to your personas. Segmented campaigns have experienced a 765% increase in revenue. By segmenting, you are able to gather data from individuals that are interested in your services or products. How 5 How 3

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